OVER 20 YEARS OF
“ANYTIME, ANYWHERE” TRUSTED SYSTEM DRM
In the 1990’s, the advent of the Internet introduced anytime access to content. As the world wide web proliferated, almost immediately, so did concerns around protecting copyrighted material.
Existing copy protection systems were getting hacked. On the internet, once a file was pirated it could be uploaded and shared instantly.
Content owners, namely Hollywood studios, books and music publishers, did not trust existing content protection systems and therefore would not offer to sell or rent their digital content on the internet.
In ’94, Dr. Mark Stefik and his colleagues at Xerox invented “Anytime, Anywhere” trusted DRM technology. Trusted DRM offered a model that studios and publishers could trust and provided the flexibility of anytime, anywhere access.
Xerox started a division to commercialize content protection technology and eventually partnered with Microsoft to spin it off to create ContentGuard the content protection company.